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On the 6th May 2023, the new King Charles lll will be officially crowned. This follows 70 years of reign by his mother Queen Elizabeth II. For many people, this will be the first coronation in living memory, and it also means a lot of people from around the world will be descending on London to watch. As a business, you need to prepare for this huge event in British history, so you can capitalise on the increase in customers and sales.
How Could Businesses Prepare for Commemorating King Charles III’s Coronation?
Advertising
This event will be one of the biggest in British history, so it is a great opportunity for you to advertise your business in the locations where you think the most people will be.
Advertising companies will have tools and advice that can help you such as the Clear Start Product. This will give you the opportunity to place ads where they will have the most impact.
Staffing Levels
One of the biggest considerations you will need to make is the staffing levels on coronation day. Obviously, there are going to be some staff that will want to go to London to see the coronation, or watch it on TV.
Of course you still have to staff your business and serve your customers, but it may be a good idea to change the rota or have a specific working time for this day. This will enable you to continue to run your business and still give those staff the chance to watch the coronation.
Special Offers
With the expected increase in customers and orders, it can be a good time to create some special offers. This will help attract customers to your products or services, plus it may develop loyal customers that will come back again.
The offer you create could be Royalty themed or limited to just that day or week. This will create a sense of urgency that will hopefully encourage people to take up the offer.
Memorabilia
Depending on your business, there could be the opportunity to offer some coronation memorabilia around the time of the coronation. It could be toys, tableware or other items that can be created for the event.
Sometimes, your suppliers may be creating specialist items or materials that you can use to make coronation themed products.
Consider Increased Capacity
If you are a restaurant or a bar, then you could get an influx of people wanting to celebrate or watch the coronation in your premises. This may lead to an increase in customers so it is a good idea to think about increasing your capacity.
You will need to check with your local authority or your licence to see if there are limits. If you can increase capacity, think about where you could accommodate them. It may involve hiring a marquee for the garden, or adding more tables inside.
The coronation of King Charles III is set to be a huge nationwide event, so even small businesses must consider how they might support and commemorate the historic day. There are many things to consider for the coronation, and it is a great time to think about how you can use the day to increase your sales and generate money in millions.
